Coco Rave Swim x Glennellen
Glennellen’s creative skills don’t solely revolve around film, television and music.
This spring, the young actress/music artist partnered with Coco Rave Swim, a swiftly growing fashion-focused swimwear line. Their designs consist of trend-conscious bra-sized swimwear and lifestyle apparel, providing a wide variety of both styles and sizes.
When the brand approached Glennellen in regards to partnership, she took the opportunity to the next level, challenging herself by taking on the role of creative director for one of their social media campaigns.
Through her label, Better Off Red, Glennellen took one of her sponsored swimsuits from Coco Rave Swim - along with her team videographer - to the quieter beaches in Malibu, California. There, she captured raw, cinematically driven video footage, which solely features her soaking up the sun while donning their “Harlo” design - a classy but modern one piece black swimsuit with multicolored tie cut-outs accenting her sides.
The audio we are given as a listener is kept minimal but impactive. The sounds of the waves, washing along the shoreline. And Glennellen’s voiceover, where she narrates her own original words which were specifically written for this campaign, where she tells us about finding “serenity in solitude.”
Which is why Glennellen has title her first #CocoRaveSwimxGlennellen video campaign, SERENITY.
The video, shared to Instagram, received an overwhelmingly positive response almost instantly. Glennellen received DMs, personal calls and texts, and emails from other brands over the course of the first 24 hours from sharing the video with her followers. Her mission is to expand her followers through her platform, which she strives to build more and more on the daily.